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Kroger Co grocery chain is most loved in U.S., survey says
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Source: Louisville Business First

Bill Cieslewicz

Jul 17, 2017

One supermarket stands above the pack, according to a customer satisfaction survey of major grocery chains.

That grocer is none other than Cincinnati-based Kroger Co. (NYSE: KR), the nation's largest operator of traditional supermarkets.

Morning Consult, a Washington, D.C.-based public opinion data company, released its Spring 2017 Most Loved Brands list. It's a survey of about 200,000 customers regarding their favorability toward 500 of America's biggest companies (with a simple "favorable" or "unfavorable" line of questioning).

Kroger garnered a 53 percent favorability among grocery stores, followed by Whole Foods, 48 percent; Safeway, 40 percent; Albertsons; and Publix, both with 33 percent.

Cult favorites like Trader Joe's and Wegmans didn't make the cut, but not because they're not well-liked. A representative for Morning Consult tells Food & Wine magazine that the store chains they studied were based on market share, so brands like Trader Joe's were not included due to a smaller national footprint. For example, Kroger oversees nearly 2,800 supermarkets in 35 states and the District of Columbia while Trader Joe's only has 461 locations nationwide