Will self-serve beer render bartenders obsolete?

Are machines good listeners? Are robots replacing humans for customer service roles?  The younger generation don't want to interact with other humans for fear of their reactions. People spend more time with machines than with people and this is creating a dangerous time in society. Our younger generation lacks the communication skills to interact with other people. 

Some of the machines we are concerned about are the automatic beer dispensers. They have incorporated some mechanization to prohibited sales, they can't oversee a situation that may have disastrous results for your establishment.  Switching to these mechanized dispensers, the manufactures are recommending that your staff's duties would switch from the service of alcohol to the monitoring of alcohol consumption.  But, many alcohol serving establishments may choose to ignore the use of their staff purely for overseeing the environment.  Again, creating a unwanted and dangerous opportunity of social risk in society.

Machines lack the understanding of legal duty to care and machines don't have the ability to give human compassion.

Attitudes are taking over the human race. Machines can stop working but employees can never stop caring. You save a great deal of employee service time with service machines that only need people to service them.  We are impatient with people even when people are caring and thoughtful.  The lack of human compassion and a love of money will increase the opportunity of risk by not knowing what to feel.  The amount of alcohol in a drink does not give us the ability to know the human reactions to the drinks, especially without sufficient alcohol training or alcohol certification.   Questions of over service of alcohol will be hard to answer when trying to take deposition from a machine. The opportunity of less caring in service creates less control in society.  Society may hold owners and manufacturers accountable for choosing profit over safety.

What are your thoughts?  Please, let us know if you have some ideas?






Jim Peters Responsible Hospitality Institute
 Phone: 831.438.1404
Email: Jim@RHIweb.org<mailto:Jim@RHIweb.org>

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